(This is Kayode's BIGGEST advantage)

Social Media Framework

Content Pillars (rotate daily):

1. Monday: Vision & Policy (what he'll do as Mayor)
2. Tuesday: Community Spotlight (talking about Lewisham residents/issues)
3. Wednesday: Behind the Scenes (Day in the Life content)
4. Thursday: Q&A / Engagement (respond to community questions)
5. Friday: Success Stories (charity work, talent management wins, speaking impact)
6. Saturday: Community Events (attend and document local happenings)
7. Sunday: Inspiration / Rest (lighter content, personal reflection)

Platform-Specific Strategy:

Instagram & TikTok (Priority Platforms)

• Short-form video content (15-60 seconds)
• Reels showing: door-to-door campaigns, community interactions, "A day with Kayode"
• Use trending audio with campaign messaging
• Hashtags: #Lewisham2026 #KayodeForMayor #YoungestInTheRace

Facebook (Essential for older voters)

• Longer community-focused posts
• Event listings and RSVPs
• Facebook Live Q&A sessions weekly