📌Campaign Timeline: 6-8 months | Independent Candidate | Target: Mayor of Lewisham

📝 NOTES & REMINDERS

Click on the arrows below to display more content about them.👇🏼

Critical Success Factors:

Red Flags to Avoid:

🎯 Campaign Overview

Unique Positioning:

• Youngest Black candidate in Lewisham
• Multi-faceted background: Charity organization founder, professional speaker, talent manager, runner
• Running independently (no party backing)
• Online/Digital First Approach as opposed to Active Personeel Approach

Core Challenge: Limited time (6-8 months) + Independent status = Need aggressive, cost-effective digital strategy

IMMEDIATE ACTION ITEMS (Week 1-2)

Digital Presence Cleanup

• [ ] Unlock DMs on ALL platforms (Twitter/X, Instagram, Facebook, LinkedIn, TikTok)
• [ ] Pin 1-2 speaking videos showing leadership and community engagement
• [ ] Social media audit & cleanup - remove/archive irrelevant content
• [ ] Update all bio sections with "Mayoral Candidate for Lewisham 2026" + campaign hashtag

Take a look at the page below to get an idea of how to curate your feed, a mix of your hobbies, speaking events, talking videos, vlogs, etc👇🏼

Content Feed Inspo

Platforms: Instagram/Facebook, X, Threads and Linkedin

Click on the pages below to get more information on them👇🏼

🎯 Online Campaign Strategy

Website & Infrastructure

• [ ] Confirm website domain and ensure it's live
• [ ] Create campaign-specific landing page (separate from speaker/talent management business)
• [ ] Set up donation infrastructure (clear pricing/contribution options)
• [ ] Design QR code system for all graphics/flyers → links to campaign page/donation page
• [ ] Commit to 5-7 posts per week across all platforms
• [ ] Plan "Day in the Life" video series (authentic, behind-the-scenes content)
• [ ] Schedule weekly Instagram/Facebook Lives for direct voter engagement

GROUND GAME Strategy

🗓️ CAMPAIGN TIMELINE & KEY DATES. October 2025 - May 2026

🎯Target Audiences for Funding

🎯 MESSAGING & POSITIONING

✅ SUCCESS METRICS